Saral Satya Legacy: An Initiative by DS Group to Cater Towards Senior Citizens

Posted On February 13, 2024

The Dharampal Satyapal (DS) Group is a multifaceted business enterprise and a top-tier FMCG (Fast Moving Consumer Goods) conglomerate, boasting a robust presence in India and across the globe, established in 1929. Its compelling and triumphant business narrative seamlessly fuses an extraordinary past and heritage with forward-looking development. The company’s values are reflected in everything they do, from Agri initiatives for healthy produce to all the DS Group CSR initiatives.

During the announcement of the Saral Satya Legacy project on the 94th Founders’ Day, Vice Chairman of DS Group India, Rajiv Kumar, dedicated the initiative to his parents, emphasizing the timeless value of caring for elders in Indian culture.

He acknowledged that while this tradition is deeply ingrained in our nation’s ethos, changes in urban living and lifestyles have created challenges for traditional family dynamics. The project reflects the DS Group’s commitment to addressing these challenges and bridging the gap between traditional values and modern demands, particularly in the context of elder care.

He further stated that the Saral Satya Legacy was designed to cater to all physical, psychological, and emotional needs. It goes beyond being just a residence; it is a comprehensive community that provides a true sense of home. Giving back to society is a longstanding family tradition, and the Saral Satya Legacy is a step in that philanthropic direction.

Let’s take a look at this DS Group CSR initiative in detail.

What Is DS Group’s Saral Satya Legacy?

The Saral Satya Legacy by Dharampal Satyapal Group redefines senior living for individuals aged 55 and above, offering an active lifestyle without property ownership commitments. Its meticulously planned amenities include a sprawling 12,000+ square meter recreational centre with a pool, sauna, steam room, fully equipped salon, and a serene 12,000 square meters of lush green gardens.

This holistic DS Group CSR approach goes beyond physical well-being, fostering social interactions and moments of solitude. The Legacy seeks to create a comprehensive living experience that acknowledges and meets the diverse needs of residents, blending modern conveniences with a harmonious natural setting for a fulfilling senior lifestyle.

Detailed Look at the Saral Satya Legacy

Located in Knowledge Park 5, Greater Noida, ‘Saral Satya Legacy’ is a fully furnished, active senior living project following a rental model. Spanning 12 acres, it comprises three residential blocks and a recreational block housing an extraordinary club with modern amenities.

The DS Group India project goes beyond physical amenities, providing nutritious meals, onsite medical assistance, housekeeping, laundry services, and multi-point security. This rounded approach enables residents to embrace an ‘Active Living’ lifestyle, freeing them from mundane aspects and allowing them to live each day to its fullest.

Here’s what this DS Group CSR project offers:

• Diverse Living Options

Saral Satya Legacy transforms the concept of independent and meaningful living for seniors through meticulously designed living options. The project boasts nearly 300 units, including Standard, Studio, 1BHK, and 2BHK units, all furnished with premium amenities and contemporary fixtures.

• Modern Club Hub

The heart of the community experience is the ultra-modern club, designed for an exquisite arrival experience at the lobby area. Flanked by activity zones and F & B facilities, the club serves as a central hub for residents.

• Engaging Lifestyle

Saral Satya prioritizes an active and engaging lifestyle for residents. Curated activities facilitate peer engagement, with organized social events and community involvement opportunities integral to the project’s design. This fosters a secure and comfortable environment tailored to the diverse needs of senior citizens.

Saral Satya Legacy combines modern comforts with caring for elders, showing DS Group India’s strong values. It redefines senior living, balancing tradition and progress for a fulfilling lifestyle. This initiative promotes active living, making sure every day is lived to the fullest.